Every hug holds a story

Our range of friendly character cushions have a pocket to hold a child’s favourite book, helping to create a simple bedtime routine that inspires stories and sleep.

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What makes our cushions unique

  • Story Pocket

    A soft pocket to tuck in a favourite book — creating a special bedtime ritual between story and sleep.

  • Create routine

    Encourages calm and routine before sleep, helping little ones wind down through stories, comfort and imagination.

  • Cosy Characters

    Each cushion features a friendly animal character, bringing comfort and imagination to a child’s bedtime.

  • Made with love

    Each cushion is made with love in the UK, using high quality fabrics.

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The Story Pocket Cushion - Panda

The Story Pocket Cushion - Panda

The Story Pocket Cushion - Panda

From £46.95
From £46.95
A child is sat on a sofa with his arms wrapped around a cushion. The personalised Childs cushion is designed to look like a bear with the words 'Ollie's Bedtime Story Bear' written on the front. There is a pocket on the front of the cushion and we can see the top of a book poking out.

Story Pocket Cushions

Story Pocket Cushions

Let customers speak for us

from 31 reviews
Loving the cushion

Great service and fabulous Dino story cushion - our grandson loves it 😍

Peter Hartley
The Story Pocket Cushion - Dinosaur
Brilliant Gift

I have ordered numerous things over the past few years and always been delighted with them.
The Story cushions are so cute and unusual. Good quality, too. Every new baby in our family now gets one of these!

Jill C
The Story Pocket Cushion - Bear
Story Bear Cushion

Absolutely thrilled with this cushion. The company were amazing getting the cushion made, names added and ready for me to collect in 2.5 days. Really great service and very impressed.

Mary D
Hug & Fable
Bedtime Story Bear Cushion

The Bedtime Story Bear Cushion was a present for our grandson Harry’s first birthday and we were so pleased. Beautiful quality and such a lovely idea.

Sally N
The Story Pocket Cushion - Bear
Excellent as Always

This is my second cushion order, and I have also received one as a gift. As well as the story time cushion, I have bought the bear one. Both are unique, good quality and lovely colours. I have received the hug cushion and and love it. Service is also excellent.

Jill Cook
Hug & Fable
PERFECT!!!!

Brilliant! The perfect gift!!!!

Susan
Hug & Fable
Bear hug cushion

Very pleased indeed with the cushion I'm sure my granddaughter with absolutely love it when I give it to her for her B'day.

(ROAM) Christine Hilton
Hug & Fable
A special gift

The cushion is excellent quality, and made a lovely gift.

Elaine Dunn
Hug & Fable
Lovely cushion

This was a Christmas present for our daughter, she loves to snuggle into it, it’s lovely and soft! xxx

(ROAM) Marie Burton
Hug & Fable
Cute Cushion

I ordered this as a present for my grandson’s first Christmas. My daughter loves it and I’m sure he will too in the years to come. It’s a lovely idea and looks really cute. I bought it in the brown shade and only improvement I’d make would be to make the back of the cushion brown too instead of cream.

Jacqui Jones
The Story Pocket Cushion - Bear
Limited Offer

Buy 2 Get 15% Off

Add 2 or more items to your cart and automatically receive 15% off your order. Limited time only.

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Personalise for free

We offer FREE personalisation on all our story cushions - add a child's name to make their cushion even more special and unique.

Choose your character

Fable Stories

  • Why a bedtime routine helps sleep

    Why a bedtime routine helps sleep

    (and how small rituals can make big differences) Evenings can be the hardest time of day for little ones. After a whirlwind of activity, asking them to suddenly slow down...

    Why a bedtime routine helps sleep

    (and how small rituals can make big differences) Evenings can be the hardest time of day for little ones. After a whirlwind of activity, asking them to suddenly slow down...

  • Our favourite child's books for a peaceful nights sleep

    Our favourite child's books for a peaceful nigh...

    At Hug & Fable, bedtime is more than the end of the day — it’s a moment to slow down, connect, and drift gently into calm. One of our favourite...

    Our favourite child's books for a peaceful nigh...

    At Hug & Fable, bedtime is more than the end of the day — it’s a moment to slow down, connect, and drift gently into calm. One of our favourite...

  • Meet the faces behind Hug & Fable

    Meet the faces behind Hug & Fable

    Hug & Fable was born from a shared love of thoughtful design, storytelling, and the small moments that bring people closer. Co-founders David and Tanya, the award-winning designers behind The...

    Meet the faces behind Hug & Fable

    Hug & Fable was born from a shared love of thoughtful design, storytelling, and the small moments that bring people closer. Co-founders David and Tanya, the award-winning designers behind The...

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